Make your small business bigger

Three Ways to Make Your Small Business Bigger

Nov 05, 2019

While we’re taught not to judge a book by its cover, the fact is that appearances do make a difference. In the case of your business, how you present yourself can make the difference between getting a sale or being passed over for a more professional, put-together competitor – even if you have superior products or services.


Being a “small business” is no longer an excuse for having minimal presence in the marketplace. With access to today’s technology capabilities around connectivity and security, small businesses can stand toe-to-toe with their larger competitors.


Here are three ways your small business can stand out.


Invest in an International Toll Free Number


Investing in International Toll Free Service (ITFS) makes it easy and affordable to expand overseas coverage. The service allows you to extend your reach by receiving international calls from multiple countries at no cost to your customers.


Global calls originate from multiple countries and terminate at your U.S.-based telephone equipment. This allows your business to maintain transparent while providing your customers easy access to your staff.


More and more transactions today are conducted online and by mobile apps. While customers value and demand that convenience, there are times when your customers want to speak with you. American Express found that, for more complicated interactions such as payment disputes, 40 percent of customers still prefer talking to a real person. If customers feel they can’t reach out to you to ask questions or resolve issues, that’s a problem.


ITFS helps assure customers that your business, regardless of its size, can address their concerns and is genuinely committed to offering a quality experience. Attentive and personalized service helps build lifelong customers who truly trust your business and want to return.


Improving Your Cybersecurity Posture


Cybersecurity remains a critical issue in today’s business world. Research shows that cybercrimes will cost businesses $6 trillion in 2021. But while breaches of household brands grab the headlines, cyber criminals are just as likely to pursue smaller businesses. In fact, because smaller companies often lack the expertise to properly mitigate risk and respond to threats, they can be particularly appealing targets of attack. In addition to the financial impact, attacks can have devastating consequences in terms of business reputation and erosion of customer trust that you can’t afford.


Outsourcing your security needs to experts can be a cost-effective option. Third-party security providers can develop solutions that diagnose your vulnerabilities, apply capabilities that fit your particular requirements and keep up with continually evolving threats.


Get Dedicated Internet Access


Because even the smallest of service outages can have a significant impact on revenue, using residential or shared Internet connections is a risky proposition.


Dedicated Internet Access (DIA) service provides a single, reliable and permanent source for Internet connectivity. Why does that matter? Bandwidth. Without a dedicated connection, your data is not prioritized when it hits the information highway – and if traffic’s bad, your data risks getting slowed or compromised.


A DIA solution also allows you to enhance your e-commerce operations by providing a consistent and secure connection. Fewer delays and crashes, more time for customers to fill up their carts and check out.

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Alex Kozlov

Alex Kozlov

Director of Content, has 25+ years of experience in journalism, communications and media relations, specializing in strategic content development and distribution through a variety of channels. Alex works with subject matter experts to develop articles, blogs and white papers on a variety of topics, including emerging trends in Digital Transformation, Internet of Things, Robotic Process Automation, Artificial Intelligence and cognitive applications, as well as market trends and technology innovations in banking, retail, utilities and other industries.

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